If you’ve ever worked as a publicity officer for a club or student union, you know the feeling: the event proposal isn’t finalized yet, but image requests from every side are already lining up. This article lays out the materials list for publicity roles and pairs each item with an image-production plan.
List Item One: Key Visual for the Recruitment Poster
The poster has the highest demands among publicity materials. The traditional route is to ask a classmate who can draw, or to dig through stock sites and hope for luck. The current route: tell muchsci what you need—“The recruitment poster should feel youthful, with orange as the main color”—and generate directly from the text description. If the style isn’t right, upload a reference image and generate another version. Being able to upload reference images to control the style basically puts an end to “it’s a million miles from what I imagined.”
List Item Two: Article Header Images and WeChat Official Account Covers
Articles need header images, and WeChat official accounts need covers, with different sizes but a consistent style. Generate them all from descriptions: write the event theme, color tone, and atmosphere clearly, then generate a batch in one round and pick from them. The stock image route is also available—muchsci supports searching for and downloading images from public stock libraries.
List Item Three: Event Flowchart
Flowcharts are the technical work among publicity materials: registration method, time and location, and schedule of segments all need to be clear at a glance. Describe the event segments clearly and let the tool generate a flowchart illustration based on the structure. It’s faster than drawing by hand, and faster to revise—event postponements are the norm, so the flowchart has to change with them.
List Item Four: One Red Line You Can’t Cross—Copyright
When student organizations get into trouble with images, it’s usually over copyright. muchsci provides protection on this front: every image retrieved from stock libraries comes with source and license records, so images used in official accounts can be traced to their source, and even publicity materials with commercial partnerships have documentation to rely on. Images from the generation route are original outputs, so the risk is naturally lower.
Looking good is the passing line for publicity images; being safe to use is the requirement above the passing line—you have to hold both.
The Three-Step Rhythm of Image Production
State the need → generate or search → add to materials. There is no “waiting for the design schedule” link in the whole chain; getting supporting images goes from asking a favor to saying a sentence. At the next event prep meeting, when the planner asks “Who’s making the poster?”, your answer can be: “Send me the requirements, and I’ll have a first draft tonight.”